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EMS Strategy Framework

Pinched by Suppliers, Pushed by Customers: The EMS Industry Reality Check

Chintan Sutaria
Chintan Sutaria |

Margins stay razor-thin. Lead-times stretch like old rubber bands. One distributor hiccups, and your entire build schedule lurches. Welcome to Electronics Manufacturing Services—where “normal” feels like a constant stress test.

We dusted off our business school textbooks to do a Porter’s Five Forces analysis of EMS. 

Five Forces, One Relentless Industry

  • Competitive Rivalry: High. Everyone’s chasing the same programs, and idle SMT lines drain cash faster than soldering irons burn the sides of  your fingers.

  • Supplier Power: Higher. Global distributors are too big to not do business with. You pay, or the parts don’t ship.

  • Buyer Power: Also high. OEMs juggle vendors like commoditized plates; drop your price or watch the PO shift.

  • Threat of New Entrants: Low (a bright spot…sort of). Certifications, cap-ex, and talent shortages keep the door mostly shut to new entrants.

  • Substitutes: Nibbling, not devouring—yet. 3D printing can’t handle volume, and insourcing is a CFO’s ulcer.

The Detailed Version

This was just the "TLDR" version. Download the full version here.

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